Public Service Announcements (PSA)

Public Service Announcements or Public Service Advertisement (PSA) are generally free media, often in the form of commercials or ads, produced by not-for-profit organizations and disseminated for the purposes of education. As an assignment, PSAs encourage students to combine traditional research with elements of design, visual and audio rhetoric, and to strategize mobilization campaigns to spread awareness.

The following sections offer tutorials and samples for each form. Keep in mind that the samples provided may not be paradigmatic of excellent work, and all should be viewed with a critical and discerning eye.

Pamphlet

Recommended tools: Adobe InDesign (available on most campus computers, and all computers in the Library), Microsoft Word and Powerpoint

Tutorials

Google Docs (Wikihow)

Microsoft Word (vtaide)

Adobe InDesign (Adobe)

Samples

Orphan Pamphlet

Shell HIV & AIDS Prevention Programme

Video

Recommended tools: WeVideo or iMovie

Tutorials

WeVideo Tutorial

Samples

The 10 Best PSAs of All Time (Washington Post)

Infographics

Recommended tools: Piktochart

Tutorials

PiktoChart Tutorial

Samples

NSW Nursing Infographic

6 Ways to Learn for Life

Water Down

Additional Resources

AdCouncil PSA Central